The article is correct, but you have to find a way to convince clients of your 2x estimate since they don't realize they are going to spend it over time with your competitor.
Yes. That's a completely different challenge. Making your client understand the ROI. One way of doing it is offering a "light" version which previews your full service. A product you buy once but functions to funnel you into the main service.
Adam I completely agree. Markdown is fantastic at something. That something is non-complex documents. What has happened since is that techies have taken that non-complex use case for the tech and made the logical leap that it is somehow a leas complex tool for complex cases. In other words "average users will understand this". The average user likely will for the most basic case and then will be thrust upon a poorly standardized, often needlessly complex hash of a markup extension set for anything more complex. All of this energy at the expense of HTML gaining more users and or web based WYSIWYGs being refined to the point of awesomeness.
We used to use a hosting company Layered Tech that had a HIPPA compliant offering. If you need HIPPA compoanxe I suggest getting it as a managed service.