So funny I asked the exact same thing on HN a few days ago and got some very helpful replies. The top reply which resonated a lot with me and also true for Plausible as per this blog post is to get a 'marketing' co-founder.

I think it's a pretty combustible combo if one guy loves making the software as much as the other guy loves marketing it! Like Steve and Steve?

https://news.ycombinator.com/item?id=29459901#29462551

I'm an indie hacker and kind of struggling with making any money with this new path I've taken, so I tried this technique:

[ ] I'm not making money

[ ] Why

[ ] Because i keep getting distracted doing new things instead of marketing

[ ] Why

[ ] Because marketing isn't as much fun as writing new code

[ ] Why

[ ] Because I'm a programmer not a marketer

[ ] Why

[ ] Because i love being left alone and avoid pitching to other people

[ ] Why

[ ] Because I'm just an introvert and sales and marketing feel like shilling and spamming

[ ] Why

[ ] Because i am not a businessman and i just suck sales tbh

I guess I can see my problem but really don't know what to do about it. So I just do it anyway until I develop more confidence and get good at it? Is that it?

Anybody got any advice for me?

Since you asked for advice, here's some that's free... Maybe partner with people who are good at what you are not?

On a more constructive note—and I mean this in the best way possible, speaking from experience, not just being a critic for the sake of criticizing—maybe reflect on whether you're "getting distracted" because you're really avoiding the discomfort of not doing marketing because at a more general level you have a tendency to stay in your comfort zone. So work on breaking that habit instead. I know I'm guilty of the very same thing.

IMHO there are several paths to take once you have brought a problem down to "I am not good at [skill X]":

* find One Weird Trick to work around your lack of X

* get advice/training from someone who is good at X and do X yourself

* find someone who is good at X and pay them to do X

* decide that even thinking about this problem is painful and go back to doing the stuff you're already good at

In general the first two are gonna cost less money than the third, but will probably cost orders of magnitude more time. The fourth path is obviously not going to change anything but to be quite honest it's mostly the one I take with regards to marketing my own art.

Have you tried hiring someone to do marketing for you? Or finding a cofounder? If you're not willing to try those then perhaps you care more about the building part than the making money part and are worried that making money will put unneeded stress and support load on your back when you'd instead like to be building.