During the height of the culture wars (probably 2020) it was one of the few outlets with dissenting opinions presented in a credible and well written way.

It is for classic liberals who want free thought, so it seems logical that the site shows up here.

There were lots and lots of blogs with similar opinions.

It’s really the case that they played up their hosting of some controversial writers in order to build publicity - hence one of their founders appears on Joe Rogan etc.

You can admire their stance and business model or not but let’s not pretend they were out of the ordinary.