2008: Rag tag, understaffed, throw them into the deep end working on rewarding projects that made small strides toward advancing the infrastructure of technology in politics and bring widespread public attention that gave hope for burgeoning markets and a space for competition. A new frontier! Technological solutions for campaigns and the American people!
2012: Best and the brightest fighting to uphold the principles, ideals, and best practices of all veins of the technology industry but they only actually let them do their jobs in order to give lip service to what got those young talented people so excited and what got them there in the first place, and they only let them do it if there's a blatantly obvious way to save face if it backfires, or in a subtly insulting way.
Its a beat down for uppity youngsters who thought they might be able to, I don't know, start a business, or run for office, or provide solutions in the political realm. Technology in politics is a victim of its own success. Politicos don't see technology as way to connect with people and do their jobs better. They see it as stealing their thunder because they don't know how to control it yet. They don't understand the rules so everyone, down to the president himself seems to be spending more time playing whack-a-potential-political-zuck than doing their own job. The only thing we can hope that that eventually they'll be spending so much time preventing technology workers in politics from doing their job that they won't have enough time to screw over voters as much.
-Professor Hubert J Farnsworth.
http://www.youtube.com/watch?v=eUZg11EtUP8