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>model the real world .. shared vocabulary .. SQL databases .. object store .. good examples.

This is the crux of the challenge, I think. Anybody who doesn't know what a scone is, can't really sell it.

The modeling occurs at a word level, like .. as a dictionary .. and everything else is just baggage. Get everyone on the same page .. of the dictionary .. and you get a working group. Isn't software secondary to human interaction?



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