No because the free phones would still be in use, but the person using it may not have gotten a Android/RIM phone if not for the deal.
Example: A father has a smartphone from work. His wife likes using it to check her e-mail, use apps, etc. so when they buy new phones they buy a smart phone for her to use. If there is no b1g1 than their teenager would have just gotten a regular phone but because of the deal they have an extra "free" smartphone that they give to him/her to use.
Example: A father has a smartphone from work. His wife likes using it to check her e-mail, use apps, etc. so when they buy new phones they buy a smart phone for her to use. If there is no b1g1 than their teenager would have just gotten a regular phone but because of the deal they have an extra "free" smartphone that they give to him/her to use.