Setup a customised website/landing page directly targeted at these people from your home town and try to get their attention and feedback.
Be polite but determined: send an email, call over the phone and meetup.
Selling a generic product nobody knows is hard, so try to become #1 in your vicinity for a certain niche, and make sure all your marketing material is focused on that niche. Once you're the reference in that niche expand vertically or horizontally. Repeat ad infinitum.
Combine your outbound marketing with proper inbound marketing, and after a while you'll gain traction and leads will start dripping in slowly but consistent.
Don't offer free trails, but tell them they can get your product at a reduced rate forever. Free customers are hard to convert to paying customers, so charge them something (even if it's peanuts). You can always upsell later.
Gradually increase your prices for your new customers as you expand your market. Keep old customers at their old price; it will take them feel special and reduce churn. At the perfect price point people will complain it's too expensive, but buy anyway.
After you've done this (I'd assume it will take anywhere from 6 months to a year) you will probably already have a long term vision in how to proceed.
Setup a customised website/landing page directly targeted at these people from your home town and try to get their attention and feedback. Be polite but determined: send an email, call over the phone and meetup.
Selling a generic product nobody knows is hard, so try to become #1 in your vicinity for a certain niche, and make sure all your marketing material is focused on that niche. Once you're the reference in that niche expand vertically or horizontally. Repeat ad infinitum. Combine your outbound marketing with proper inbound marketing, and after a while you'll gain traction and leads will start dripping in slowly but consistent.
Don't offer free trails, but tell them they can get your product at a reduced rate forever. Free customers are hard to convert to paying customers, so charge them something (even if it's peanuts). You can always upsell later.
Gradually increase your prices for your new customers as you expand your market. Keep old customers at their old price; it will take them feel special and reduce churn. At the perfect price point people will complain it's too expensive, but buy anyway.
After you've done this (I'd assume it will take anywhere from 6 months to a year) you will probably already have a long term vision in how to proceed.