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This is an amazing post. I've been at it for 7 years at FreshBooks...experience tells me patience is more valuable than most people building start ups want to believe.


Have you done a lot of price point testing also? I see that you have a free choice, so you must have some unique perspective on this article.


we've changed prices four times over the years...your learn something new all the time, and we are constantly testing new things. Though...i'll tell you something...we tend to test a million different pricing page designs, and rarely change our whole pricing model. that said, the real lift comes from changing your model - not your design...and I guess this article proves that out as well.


So have you seen the same amount of success with your freemiums as mailchimp?


At a risk of harming myself, you guys might be giving too much stuff away for free. I've been using Freshbooks for about a year for my small business, and got most of my business partners to send me invoices through Freshbooks.

We are all still using a free account, and never had a need to switch over. The free account just offers everything I need. I don't even know what would I get with premium account - I never felt a need to check it out.


What happens when you acquire your 4th client?


you are asked to pay a monthly fee. you can use up to three for free for as long as you like, but as soon as you need to manager four at the same time you are prompted to a paying account.


have you ever told anyone about FreshBooks?


Yes, I got a bunch of people who send me invoices to do it through Freshbooks. But AFAIK, we're all using the free account ...


I would love to see some more insight into this subject from what you guys at FreshBooks have learned about it.




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