this is the classic argument around blaming the tool or the user. The gun debate runs along the same lines. Saying "Amazon is Tracking People" is like saying Smith and Wesson is shooting people.

Well, it's not like people go out facial-recognizing for sport or recreation...

Huh, it actually could be sports though. I'm trying to come up with the name… "Competitive blackmailing" sounds fun, what do you think?

Of course they do.

Paparazzi and autograph hunters, to name two obvious examples.