Larry Wall used grep over a Usenet feed to be sure that he would catch all references to Perl. (He did this before Kibo popularized the technique.) He therefore wanted a name that (among other things) would have very few false positives.
True, but C's past the critical mass where googling for just "C" is likely to get you info about the programming language. 3 of the top 10 results (including #2) are about C programming. Most of the rest are about Citigroup, which has the stock symbol 'C'. (Oddly, Cookie Monster is missing.)