It seems pretty clear to me that this is aimed at enticing small developers who are interested in finding a way to get exposure and don't want to deal with the hassle of setting up their own licensing and billing infrastructure. It's probably great for a one-man hobbyist looking to turn a small profit on the side.
It's manifestly not going to be interesting to companies that already have mind-share and marketing arms and multiple retail channels, and why would it be? They don't need the exposure or the overhead.
That more than anything else ought to indicate that this isn't some dastardly plot to lock down the desktop.
It seems pretty clear to me that this is aimed at enticing small developers who are interested in finding a way to get exposure and don't want to deal with the hassle of setting up their own licensing and billing infrastructure. It's probably great for a one-man hobbyist looking to turn a small profit on the side.
It's manifestly not going to be interesting to companies that already have mind-share and marketing arms and multiple retail channels, and why would it be? They don't need the exposure or the overhead.
That more than anything else ought to indicate that this isn't some dastardly plot to lock down the desktop.