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It amazes me the amount of advertising dollars funneled into advertising to users who are not even allowed to use the website (those under 13).


Kids watch the videos, then ask their parents to buy the toys. Same way toy advertising works on television.


Or like He-Man, where the entire premise was to create a cartoon they could sell action figures from. Rewatching it, the plot wasn’t all that coherent. But that didn’t matter, because Battle Cat was cool and Skeletor’s castle had a microphone and speaker built in.


Under 13 year olds cannot have a youtube channel or account without the supervision of their parents. They absolutely are allowed to use the site, though. Youtube even has channel setting specifically for young children.


YouTube has an entire app for kids: https://www.youtube.com/yt/kids/




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