First, why would you get to decide whether Amazon.com is "enough", and what does enough even mean here?
Second, Amazon would never host their portal on amazon.amazon, it would be ridiculous. They would want www.amazon, which seems fine, or most probably shop.amazon, books.amazon, free.amazon, etc. all of which are completely in their prerogative.
Maybe Amazonians can get authority on .br.amazon, .forest.amazon, .region.amazon, or something but nothing on the top domain. It would be ridiculous for many reasons including security.
Maybe have amazon be administered by a 3rd party (verisign or whomever) and doll our subdomains to countries/amazon. Giving it directly to amazon seems not ideal..
First, why would you get to decide whether Amazon.com is "enough", and what does enough even mean here?
Second, Amazon would never host their portal on amazon.amazon, it would be ridiculous. They would want www.amazon, which seems fine, or most probably shop.amazon, books.amazon, free.amazon, etc. all of which are completely in their prerogative.
Maybe Amazonians can get authority on .br.amazon, .forest.amazon, .region.amazon, or something but nothing on the top domain. It would be ridiculous for many reasons including security.