Viral gibberish can still influence subconsciously. But I think FB gets more blame than they should out of all this, and agree the collective is trying to pin the blame for complex social trends on a singular actor. Domestically, the fault is on FB, internationally on Russia, clean and tidy right? Makes it seem like regulation will solve the perceived issues next time around, while the bulk of the real issues are overlooked or ignored. I like Martin Gurri's take on this right now.