Industry groups in favorable contexts would say this is fine, then for the "didn't go far enough" part they just lobby some changes in definitions next year, another change in scope the year after that, etc. Pretty soon it's exactly what they wanted and nobody's the wiser.
This isn't "progress", it's the silicon valley oligopoly on traffic data trying to maintain its position through legislation. If we're going to hold as a societal standard that it's okay for companies to sell traffic data, then more competition is better. The more centralized the control, the easier it is for the companies in power to exploit the general public.