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There's a few quick things that come to mind that may be possibilities:

1. If people use your dataset, they can do research into things relevant to you

2. Some people like working for companies that share data/code back with the community, helping hire & retain staff

3. Bits of publicity, either to potential engineers/researchers or others seeing lyft in a better light

4. Improvements in the domain, no matter where they come from, may be beneficial to your business



Your ideas pair well with what Austhrow743 said above. Self driving as a complementary endeavor so Lyft's core isn't jeopardized by releasing the data.




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