And Apple built it from the ground up. It's their hardware. They control what runs on it.
iOS isn't great software (ok, "good software" for 13) in a vacuum. It's inherently, inextricably tied in with Apple's world-class hardware; and vice versa as well. To allow unfettered access to both is a risk to users, whose trust in Apple has been built up over more than a decade.
iOS isn't great software (ok, "good software" for 13) in a vacuum. It's inherently, inextricably tied in with Apple's world-class hardware; and vice versa as well. To allow unfettered access to both is a risk to users, whose trust in Apple has been built up over more than a decade.
It's not a monopoly. It's an experience.