Building tractors efficiently at scale is not an easy task and requires lots of investment and experience. John Deere has decades of experience in production, building supplier networks and dealer networks and making tractors reliable. This is very hard to build up quickly and very expensive.
Big hardware is much more difficult than for example software or small consumer devices.
That’s why we barely see any new car manufacturers either. Tesla may make it but it has taken them a very long time and very hard work.
Decades? John Deere has been in business for 183 years. That said, I think most of their products today are overpriced and under-reliable, and they richly deserve to be disrupted.
Big hardware is much more difficult than for example software or small consumer devices.
That’s why we barely see any new car manufacturers either. Tesla may make it but it has taken them a very long time and very hard work.