I'm not sure if Richard Branson is really a 'little guy' taking on an 800-lb gor... | Hacker News

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		silverbax88 on March 1, 2011 \| parent \| context \| favorite \| on: Picking a fight with an 800 lb gorilla, startup ma... I'm not sure if Richard Branson is really a 'little guy' taking on an 800-lb gorilla, but the idea of taking on competition by actively inciting them has worked many times. It would be especially effective when: - you are able to gain significant attention (press, viral) over your comments/attack - the 800 lb gorilla doesn't even know you are attacking it

bpeters on March 1, 2011 [–]

He is an 800-lb gorilla that thinks he is stronger than all the other 800-lb gorillas.

Always interesting to see two beasts battle.

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