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They made a statement within the last few years that they don't use GA data for their own purposes.

The scarier implication is they don't need GA to understand web trends. They can collect far more data using Chrome, AMP, Android, Ads, and more.



Is there a link to that? I've always suspected they feed GA data back into SER. But I don't know one way or the other.

It does seem like Google is in a textbook case of dumping to prevent new competitors from arising though.


As yes, I remember that statement - "Don't be evil" - that one, right?


Bull shit they don't. Let's see a sworn statement by a Google executive in court or else I don't believe it.


The point people are making is that it's subtler than that. They don't need GA for a surveillance machine. They've already got one.

https://www.youtube.com/watch?v=Ea8GyscSFaQ.

It's more valuable to them to be able to truthfully say they don't add GA data to it. Meanwhile offering GA for free chokes out that competitive avenue to anyone else.




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