Well - this is basically the Twitter and Facebook business model. It's just that they're wilfully curating and disseminating the bullshit for profit instead of creating it.
And even that is just a reinvention of the old tabloid business model, but with better analytics and slightly more ass covering - especially on FB, which can't quite decide if it should remove this traffic for moral reasons, or optimise its algos for the user engagement it generates.
The troll business has always been toxic and poisonous, but now it's far more concentrated.
Without social media and the more insane elements in the MSM, trolls would be limited to mad little mail order operations and micro-niche lecture tours of mostly empty church halls.
And even that is just a reinvention of the old tabloid business model, but with better analytics and slightly more ass covering - especially on FB, which can't quite decide if it should remove this traffic for moral reasons, or optimise its algos for the user engagement it generates.
The troll business has always been toxic and poisonous, but now it's far more concentrated.
Without social media and the more insane elements in the MSM, trolls would be limited to mad little mail order operations and micro-niche lecture tours of mostly empty church halls.