Social Media are the real monopolies. For the first time we have a business that are provided for free and that are based on the concept of monetising its users. There is zero accountability and it is the closest we will get to a natural monopoly.
It's interesting how they also collude with each other by defaming competitions and circularly maintaining this monopoly. Good example is Apple/Google process to accept new social media companies. It's nearly impossible and to a much higher standard they hold themselves.
I feel old writing this, but once a upon a time, phone-book companies (often the phone company, but not always) would deliver a phone book to every address with a phone. This was paid for almost-entirely by the advertising sold by the phone-book company.
If a company or person wasn't in the phone book, they pretty much didn't exist.
All of this has happened before, all of it will happen again.
It's interesting how they also collude with each other by defaming competitions and circularly maintaining this monopoly. Good example is Apple/Google process to accept new social media companies. It's nearly impossible and to a much higher standard they hold themselves.