This is definitely true - I have been told by many respected people over the years that I should start a blog since I have a lot of interesting thoughts on subjects, but a lot of the issue to me is that I have a tendency to want to shape the tech the way I want for a blog, which leads to endless bikeshedding, and it's not as rewarding for me for the effort compared to doing more higher value things for work such as creating unplanned projects to solve work pains, planning other projects, figuring out new solutions to problems encountered at work, or mentoring other developers.

I have a tendency to drop my nuggets of wisdom/analysis in chatrooms in Discord and Slack (and IRC prior) and let others adopt/evangelize them on their own if it makes sense for them to. I'm ok being in the background while my true value is appreciated by those who matter for my own career.