> Even though I generally prefer reading to watching, I've found in the past few years that YouTube is better for reviews[..]
My pet theory why YouTube is better is that there is no incentive to make videos longer. Blog post end up bloated and thin on real information because it is considered good SEO and apparently Google really tends to rank longer articles higher. Same is true for tech books, which are often bloated because the author has to reach their target page count.
YouTube videos seem to be mostly as long as they need to be to tell the story they want to tell. This is not universally true for video content though. If you look at online learning platforms, like Udemy for example, you can find many courses that spread an hour worth of content over typically five or six hours. My fear is that Google will someday decide to make the length of a video a ranking factor and we will have the same bloated videos on YouTube too.
> Most paid reviews seem to say so (unlike written blogs), and you can judge their bias appropriately.
Producing decent video content is much more elaborate and expensive than written reviews. My suspicion is that on YouTube paid reviews are even more common than on blogs and the norm is just not to mention it. Doesn't mean they are useless of course, just as you wrote "judge their bias appropriately".
> My pet theory why YouTube is better is that there is no incentive to make videos longer. [...] YouTube videos seem to be mostly as long as they need to be to tell the story they want to tell.
I don't think this is an accident: YouTube apparently ranks based on watch time / retention, so if you make your video too long and people don't watch to the end it hurts you.
Any kind of machine maintenance video has so much preamble, when what I'm really after is like 25 seconds of silently accessing the part, pausing to circle stuff in red, and narrating stuff that's hard to see from the video
My pet theory why YouTube is better is that there is no incentive to make videos longer. Blog post end up bloated and thin on real information because it is considered good SEO and apparently Google really tends to rank longer articles higher. Same is true for tech books, which are often bloated because the author has to reach their target page count.
YouTube videos seem to be mostly as long as they need to be to tell the story they want to tell. This is not universally true for video content though. If you look at online learning platforms, like Udemy for example, you can find many courses that spread an hour worth of content over typically five or six hours. My fear is that Google will someday decide to make the length of a video a ranking factor and we will have the same bloated videos on YouTube too.
> Most paid reviews seem to say so (unlike written blogs), and you can judge their bias appropriately.
Producing decent video content is much more elaborate and expensive than written reviews. My suspicion is that on YouTube paid reviews are even more common than on blogs and the norm is just not to mention it. Doesn't mean they are useless of course, just as you wrote "judge their bias appropriately".