That is insane. Obviously there’s nothing you can do to avoid something like that. I guess most of us were under the naive impression that, having paid for our televisions, we were entitled to use them in peace.

I might still be naive, but my point was more that I’m having trouble imagining how the reputational damage to Samsung here wouldn’t, ultimately, impact sales. If I was thinking of buying a Samsung TV and my neighbor told me that his suddenly started throwing ads in his face, I’d never consider anything from Samsung.

It might take a little time for the word to spread, but am I wrong in assuming this tactic will turn out to be disastrously unpopular with consumers?