The entitlement is quite staggering, as evidenced by the comment you replied to. This is like Cocal Cola putting a free refill station on the street and a bunch of people rolling up with tanker trucks, then getting upset when it's taken away.
The entitlement here comes from companies that lie about providing 'unlimited' services but whine about being taken advantage of when people actually use these 'unlimited' services.
Advertising a service that a supplier has no intention of providing is called fraud.
