I agree, I especially think that Redditors would be happy to support Reddit in a way that leaves them with the same amount of money, Amazon with less and Reddit with more.
Livejournal did this in 2010 and their regexes were pretty bad redirecting GlutenFreeBay.com to ebay.com thinking they were changing affiliate parameters. http://news.ycombinator.com/item?id=1168331
[1] http://news.ycombinator.com/item?id=1309403