From article: "Following our recent article titled -’how i doubled the price of my software product – and sold ten times as many copies‘ we received emails from numerous developers with similar stories to share regarding their own startups, and today we are sharing one of those tales. The developer who’s application we are covering wishes to remain anonymous: please understand that this anonymity is what allows us to share specific user signup, traffic and revenue statistics in these articles that the developers wouldn’t otherwise be comfortable sharing – the anonymity is a worthwhile sacrifice in our opinion- but let us know your thoughts in the comments below. For the purposes of this story, the developer will be known as ‘Steve’ and the product name, ‘Discover’ (at least originally!)."

Is there real value in unknown data?

Is it anonymity or intellectual property, safety or paranoia?

There could be more reasons: probably, or possibly?