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Philip Elmer-Dewitt had a better write-up (based on the same Quora post) a couple of weeks ago:

http://tech.fortune.cnn.com/2011/07/05/how-apple-became-a-mo...



May as well just go to the source and listen to Horace Dediu's podcast.

(slightly ranting tangent)

The "pros" can't make a working link nor can they link to the appropriate page. First link to 5by5 is broken and why link "5by5 networks" to 5by5.com/live? No good reason if you're at all familiar with the web. These people must be incompetent and I'm not using the word lightly. The writers who publish these articles should be able to link things properly. It's CNN, they just hire a dedicated link checker if nobody else is able to do it. Millions of ordinary people links things properly on their blogs every day but the people who do it for a living can't get it right.

Supposed professionals who blunder trivial and ordinary tasks ... sounds like material for TheDailyWTF.




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