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Interesting to note, thanks. Out of curiosity, when I read the BBC I see Apple written as singular -- any thoughts on why? (Ex: http://news.bbc.co.uk/2/hi/8435767.stm http://news.bbc.co.uk/2/hi/business/4625262.stm)


I struggled to understand this a few years back. This wikipedia article helped clarify things: http://en.wikipedia.org/wiki/American_and_British_English_di...


That seems to be the way it's written everywhere in the british news. Using a company's name as plural doesn't appear to be too common even over there; I didn't come across any cases on three different sites.




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