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>Of all the presentations I’ve given, I’ve generally had the most positive feedback from the ones that carried enough passion to warrant profanity and it’s been very effective in making people remember key ideas (“they sell fucking shoes”).

I can't imagine how "fucking shoes" would be useful.



zappos, they just sell fucking shoes, they win because of their custormer service.


I remember that phrase 100x more than anything from Startup School. It's the clearest explanation I've heard of how you can succeed by creating a great experience, not just a great product.




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