At the start of this year I started working for an employment service company that covers the Indo-Asia-Pacific and South American markets.
I was amazed to discover how pervasive Facebook, Inc. has become in the developing world for conducting business and navigating everyday life.
For a lot of people in developing nations such as the Phillipines and Indonesia, Facebook is synonymous with the internet. This has been buoyed by their push to bundle uncapped/free data for Facebook with mobile plans in markets with high growth of mobile internet access.
It's interesting, because I'm always reading articles about how "Western teens aren't using Facebook any more", which is true, but it's also irrelevant, because they're not really a profitable market, teenagers have short attention spans and no money. Facebook's growth strategy is to become the one stop shop (in lower income nations) for everything you want and need.
I was amazed to discover how pervasive Facebook, Inc. has become in the developing world for conducting business and navigating everyday life.
For a lot of people in developing nations such as the Phillipines and Indonesia, Facebook is synonymous with the internet. This has been buoyed by their push to bundle uncapped/free data for Facebook with mobile plans in markets with high growth of mobile internet access.
It's interesting, because I'm always reading articles about how "Western teens aren't using Facebook any more", which is true, but it's also irrelevant, because they're not really a profitable market, teenagers have short attention spans and no money. Facebook's growth strategy is to become the one stop shop (in lower income nations) for everything you want and need.