They don't care about reputation. Nearly every Windows user hates Windows, everyone knows that Windows it's a bad operating system, still it is the operating system that everyone uses for the fact that comes installed on every computer that you purchase and most people doesn't even know than an alternative exists.
I don't hate Windows 10. Neither does my extended family, nor peer group - who all use Windows. We always disable the telemetry stuff though and it works just fantastic.
Most people don't even think about their operating system. HN is so far from the general public in terms of preference and mindshare and it is important to remember that.
