I think the ideals are similar to indie web [https://indieweb.org/], so maybe the author may want to join that community. Basically the indie web feels like a mature community-based approach to what the author is describing, minus the javascript library.
My thoughts exactly. The IndieWeb community has been around for some time.
This article has been discussed before, and people familiar with IndieWeb made the same point back then. [0] The author responded [1] but in my opinion it was weak sauce.
Also, IndieWeb is a much better label than small web.