While I'm not sure about some of the half-said political attitude in this post, I do strongly believe in what the author is getting at, and am also building a company for "the Small Web". 1
I've been working on an essay for quite awhile now on a similar topic: what does a decentralized web actually look like? If Big Cloud is an empire-sized industry and Blockchain is a wildly re-engineered approach to solving the centralized app problem, then the simple dark-horse is just more folks running server software (at home or just on computers they own). TCP/IP and HTTP as-is decentralize just fine - we have an education and tooling problem, not a technical problem.
> The spiders that sit at its centre waiting to suck you dry are Big Tech people farmers like Facebook, Google
Look, Big Tech doesn't have to be evil for there to be advantages to running your own software. There are _much more immediate_ benefits to every day people, like owning all the rights to all the pictures of their children, seeing fewer ads when consuming media, or having a way to host a website without paying a fortune 10 company a monthly stipend. Melodrama and angry politics aside, we at least agree that it's time to fix the internet :)
I've been working on an essay for quite awhile now on a similar topic: what does a decentralized web actually look like? If Big Cloud is an empire-sized industry and Blockchain is a wildly re-engineered approach to solving the centralized app problem, then the simple dark-horse is just more folks running server software (at home or just on computers they own). TCP/IP and HTTP as-is decentralize just fine - we have an education and tooling problem, not a technical problem.
> The spiders that sit at its centre waiting to suck you dry are Big Tech people farmers like Facebook, Google
Look, Big Tech doesn't have to be evil for there to be advantages to running your own software. There are _much more immediate_ benefits to every day people, like owning all the rights to all the pictures of their children, seeing fewer ads when consuming media, or having a way to host a website without paying a fortune 10 company a monthly stipend. Melodrama and angry politics aside, we at least agree that it's time to fix the internet :)
1 https://kubesail.com