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Dropbox wants users to see Dropbox as all these things because syncing is a table stakes feature for all their competitors now. So they add all these in search of a USP.

From my experience though, their users (and not just the tech bubble) don't care. Someone who even opens the Web interface to access a file without a client/app installed counts as a power user. In fact as more people use aaS that hide the concept of files, a lot of those users are dropping off as they have all their docs in Google docs or photos in iCloud or whatever



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