There is an image of features and benefits in the middle of the article. When I read it, it reminds me these landings with bullet points from "benefits" column: Get more done, Focus on what matters most, Start saving time today, No commitment, Stay on track. This is exactly what makes me confused about what the product is and why I would need it. But if you replace it with items from "features" columns, it becomes much clearer: A to-do list, With priorities, Simple setup, Cancel anytime, Has status updates. If I get it right, the author suggests providing benefits instead of features. Well, this doesn't work for me and for many others, based on previous discussions about vague marketing points like "start being effective today" and similar formulas. They could mean anything, and your problem structure may not match it. E.g. you need tags on your existing todos badly and the product doesn't have them. How could it make you more effective today?