As a Canadian - I can comment that Tim Hortons has notoriously terrible baked goods. You might grab a breakfast sandwich there (and a lot of people are weirdly enamored with their coffee) but they can't even compete when it comes to baked goods in most metro areas - they're a coffee shop and we have much better alternatives for baked goods. The cost to them for cutting bakers was to gradually lose their position as a purveyor of donuts in Canada.