I knew somebody would bring this up; I mentioned financial motivation because these guys in particular are merging the line between financial motivation, hacktivism and bragging about their hacks. On the other hand I know LulzSec wasn't financially motivated but some individual members of LulzSec were involved in criminal activities motivated by profit in their past hacking "careers". LulzSec was all about mocking computer/internet security, bragging about their hacks and making fun about it, all wrapped up in some sort of hacktivism.