I have a minor in math, and I don't know what "shrinking by 30X" means. To me, decreases always start from 100%. So I think we are talking about a ~97% decrease in size?
It's nice because they're inverses - if you shrink by 30x, then grow by 30x, you're back where you started, whereas a 97% decrease in size followed by a 97% increase in size leaves you at ~6% of the original size.
I think if you want to say "1/30th of the size", you should say that. Growth is usually measured as a difference. For example, a 200% increase means the value has tripled.
But "30x" is just another way of saying "3000%". Or, "3000%" is just another way of saying "30x". "Shrinking by 30x" means the same thing as "shrinking by 3000%".
Thanks I hate this, but seems to be everywhere now. "This products is now 3 times cheaper!", WTF. They still haven't got to percentages yet, like 200% off!!.
If I say "image A is 1 MB, image B is 30 times bigger", what is the size of B? I don't think many would respond "31 MB". If you consider it improper to use "bigger" in this way to express a multiple, how would you express that?
I'm no mathematician and it wouldn't often be my choice of phrasing, but it seems unambiguous and clear to me; your definition is much stranger/less intuitive to me.
We're clear on 'x is two times larger than y', right?
x = 2*y
An equivalent statement is 'y is two times smaller than x', but it conveys a construction more like:
y = x/2
Which, since we're speaking English sentences, might change the emphasis/implication.
This is really just an English expression that doesn't map perfectly to the actual mathematics it's intended to describe. 2 times smaller does usually mean 1/2 by convention in English and I don't think there's anything more profound than to just say it is what it is.