For what it's worth, DAU is "Daily Active Users" and MAU is "Monthly Active Users". It'd be nice if the article author took the time to explain acronyms in an interview such as this (which is otherwise quite interesting to me, as a complete outside to the app store, mobile apps and gaming).
Interestingly, the article is in fact the sixth google result (to me) for "DAU mobile advertising" (as I initially thought the term referred to some form of advertising). Two of those remaining 5 results above it are also from the "insideX" network. Obviously those terms have become common within the network, and the article authors have forgotten that most people have no idea what DAU/MAU mean.
Hey Leo, we consider ourselves an industry site where the readers are primarily game developers, consumer-facing mobile app developers, advertising networks or the platforms themselves.
DAU and MAU is common parlance in the community, but we'll break it out in the future! We try not to focus on less meaningful stats like installs or downloads if we can. Those numbers can easily be manipulated or be poorly representative, if the app has a bad retention rate.
Interestingly, the article is in fact the sixth google result (to me) for "DAU mobile advertising" (as I initially thought the term referred to some form of advertising). Two of those remaining 5 results above it are also from the "insideX" network. Obviously those terms have become common within the network, and the article authors have forgotten that most people have no idea what DAU/MAU mean.
Explain your acronyms!