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Nope, just plain old share ware. From 2001 to 2012 or so. I used payment processors like eSellerate or later fast spring. Receiving money for your software and sending out an email with a license key wasn't black magic.

The App Store (Mac App Store for me) achieved only one thing for me: Make it more complicated (review process, sandbox) and less profitable (30% vs ~8% cut).

I still sell a good share of my software directly without having Apple's horrible review process in between. It's still easier (upload binary, update sparkle RSS feed, done) than the whole App Store review process.



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