When math is taught well, 'when am I even gonna use this?' never comes up. Inherently, math is extremely interesting - it's quite a bit like solving puzzles. While puzzle-solving doesn't appeal to everyone, there are a lot of people that enjoy the sort of thinking that goes into it. The sort of people that like puzzles or strategic games like risk will probably naturally gravitate towards math if it's taught well. I don't think anyone who's learned to solve rubik's cube has thought about the real-world applicability, for example.