> How they can improve their situation is simple economics. That's it.
Actually, 80% of the interesting comments in this thread are about how this statement is absolutely false. In the words of another commenter, quality of life is not fungible. Just about any decent developer can go work for Saudi Aramco in Saudi Arabia and get paid 2x what they make stateside. Go be a civilian contractor in the Green Zone in Baghdad, and get maybe 3x. Why doesn't everyone flock to these amazing opportunities, if it's all just simple economics?
Half of what those execs are doing is promotion. It's always shocking to me the number of people who think Austin is like every other redneck part of Texas. Dispelling those myths and getting the word out about the quality of life here is why they pay their dues to the Chamber of Commerce in the first place.
(Many people in the Northeast, for instance, can't even fathom what 300 warm, sunny days a year means. You really can't put a dollar figure on that.)
"Just about any decent developer can go work for Saudi Aramco in Saudi Arabia and get paid 2x what they make stateside. Go be a civilian contractor in the Green Zone in Baghdad, and get maybe 3x. "
As a thought experiment, what if this dev were to get paid a 100x or a 1000x what he could get stateside? Then would you spend a couple of years in Saudi Arabia?
It is about "simple economics", it is just that the price isn't perceived to be high enough, for most good devs stateside, to justify the move to Saudi Arabia. Increase the salary sufficiently to overcome the "climate premium" (and the alcohol premium and the lifestyle premium and the pretty women premium and .... and ...) and you'll see a flow the US to Saudi Arabia (or from California to Denver or whatever).
In other words all the factors that make the Valley a better place than Austin for good devs to migrate to, have a dollar cost. Match or exceed that and devs will go wherever. 2x isn't sufficient to overcome Saudi's perceived yuckiness. 10x or 20 x might work. Pay twice California salaries and Austin companies will have no problems hiring. Good developers are hard to come by in Austin at the price these dumb CEOs are willing to pay. Quelle Surprise!
Fwiw, I've visited Austin and worked in California. If I had to choose today, given two equally interesting jobs and roughly comparable pay (adjusted to cost of living even), I'd pick Austin any day. But that is just me.
"Equally interesting jobs" would be the tough part I think. Id Software is (or was) located in Austin and I doubt they have problems attracting good devs. If your company produces yet another boring businessy CRUD app or social network or Groupon clone or whatever, it might be more difficult.
Of course it's not all about money. I'll take it from your defensive tone that you live in Austin. I do too. I also moved here from San Francisco.
Austin is a great city, but the main thing that kept me happy is that I was able to keep working my job from San Francisco remotely (until I decided to leave). When I start looking again I highly doubt I will find work that is very interesting or pays very well. Plus, like Garann said, most jobs will come with long, boring commutes unless I want to move out to the suburbs (I don't).
I'd argue that many, many software developers in the bay area already know Austin is not "every other redneck part of Texas". All of my friends and coworkers from SF had either been to Austin and liked it or actively wanted to visit sometime. Most SF software devs are not natives, they're from places like Texas and many I've met would like to get out of the bay area, but what Austin is offering is not making it worthwhile.
I want to keep living here. The money and type of work are the only real things in question... and I think this is true of more people than you think. If the only response Austin wants to give is "well, you don't want to live here enough!" then I wish the city the best of luck retaining and finding talent. I'll keep working remote, or have to move back to the bay area, probably. This sucks because I like the town in all other ways.
Actually, 80% of the interesting comments in this thread are about how this statement is absolutely false. In the words of another commenter, quality of life is not fungible. Just about any decent developer can go work for Saudi Aramco in Saudi Arabia and get paid 2x what they make stateside. Go be a civilian contractor in the Green Zone in Baghdad, and get maybe 3x. Why doesn't everyone flock to these amazing opportunities, if it's all just simple economics?
Half of what those execs are doing is promotion. It's always shocking to me the number of people who think Austin is like every other redneck part of Texas. Dispelling those myths and getting the word out about the quality of life here is why they pay their dues to the Chamber of Commerce in the first place.
(Many people in the Northeast, for instance, can't even fathom what 300 warm, sunny days a year means. You really can't put a dollar figure on that.)