In short, it's another way to lower the barrier to entry. Well played.
From my experience with threddie I learned there are a great many people out there who behave like consumers in the way they go about discovering new apps but, because they're decision makers at their companies, they end up B2B customers.
I'm not sure I like the idea of B2B saas companies employing B2C tactics en masse, I fear it would make for a silly red-and-yellow landscape where everything is FREE FOREVER SIGN UP NOW. Price transparency is good for everybody and it helps move the market forward (material for a blog post right there).
Alas, I fear I'm going on an off-topic tangent here, though the subject is intriguing. Thanks a lot for sharing your insights in this matter. I might drop you an email later. Cheers!
From my experience with threddie I learned there are a great many people out there who behave like consumers in the way they go about discovering new apps but, because they're decision makers at their companies, they end up B2B customers.
I'm not sure I like the idea of B2B saas companies employing B2C tactics en masse, I fear it would make for a silly red-and-yellow landscape where everything is FREE FOREVER SIGN UP NOW. Price transparency is good for everybody and it helps move the market forward (material for a blog post right there).
Alas, I fear I'm going on an off-topic tangent here, though the subject is intriguing. Thanks a lot for sharing your insights in this matter. I might drop you an email later. Cheers!