> not nearly as much so as in the pre-iOS times, admittedly
deserves better than a parenthetical. Zoom out, and Apple's been on a serious hiring binge for the last decade, from 72,800 employees in 2012 to 164,000 in 2022.
(Both numbers include retail; in 2012, 58% were retail, and they don't seem to break it down anymore in 2022.)
The market cap has grown by ~10x in that time and the number of products that the company makes/maintains has also increased a lot in that time (both number of products and total unit volume). Doubling the staff does not seem unreasonable given the obvious increase business.
So their staffing has increased by a factor of about 2.25 while their revenue has increased by a factor of 2.5 - doesn’t sound so much like a binge as the company steadily scaling up.
On the other hand, Facebook went from about 4,000 employees to over 70,000 in the same time period, so given how much Apple's business has grown in the last decade (when they released the iPhone 5) it seems pretty impressive that they grew only ~2x.
> not nearly as much so as in the pre-iOS times, admittedly
deserves better than a parenthetical. Zoom out, and Apple's been on a serious hiring binge for the last decade, from 72,800 employees in 2012 to 164,000 in 2022.
(Both numbers include retail; in 2012, 58% were retail, and they don't seem to break it down anymore in 2022.)