Precisely. You'll find that within HN and consumer electronics communities, the concept is much more polarizing. How many of your friends know what side-loading is? How many would want it if they did know what it was?
If app-store only is ANY more secure than side loading than that's what I'd want my friends and family using, based on their technical chops, and my desire to not be their IT guy.
I’d bet 99% of Apple users don’t care nor want this.
I know I don’t. I like Apple’s App Store standards. If I want to side load apps I’d use android. But I don’t.
If companies don’t like it just don’t support iOS. Others will and I’ll use those apps.