> We launched with $499/$799 General Admission/VIP ticket pricing (prominently placed!) and the market spoke very loudly with very low sales. So, we repriced it to $150/499 (we’re now losing on each GA ticket), refunded the difference or upgraded all of our early believers, and unfortunately it has not made much of a difference.
Yes, we did early bird pricing rounds, we offered 50% off at each meetup for attendees in the audience (we converted a handful each time), and until last week we offered $50 off to members will a completed profile making the tickets $100/450 (membership is free).
We advertised to 4 other local MSA's within 4hrs driving distance, so we always knew that the bulk of our tickets would come in the final days/weeks since they didn't have to plan a flight or hotel even, but we didn't see any meaningful traction until we lowered the price completely.
We put out a fun video to our network explaining the thought process behind our initial pricing (pay for an ops manager to help run the events) and why we were lowering the price to a below-cost pricing scheme (to fill the room as much as possible in order to prove we can host these types of events in our area), but ticket sales have still been underwhelming.
Did you do any early bird pricing rounds?