The cleanest comparison I can think of is, nobody wants to work out. They want to look good, feel good about themselves and be admired and have their pick of their opposite sex.
This makes sense, as does the fact that working out can get you there. They don't want to work out, they want to _want to_ work out.
At the University of Pennsylvania, we (CS club) held a Codecademy-style event (hackertrails.com) targeted mainly at business folk. We had 150 folks, mostly MBAs, show up to the first event and maybe 15 to the second.
They want to start companies, and get that programming gets them there. But they don't actually want to learn to program, they _want to_ want to.
Yup, and the approach to getting children interested and motivated is similar; teach small easy pieces that sound like what their peer group is listening to.
This makes sense, as does the fact that working out can get you there. They don't want to work out, they want to _want to_ work out.
At the University of Pennsylvania, we (CS club) held a Codecademy-style event (hackertrails.com) targeted mainly at business folk. We had 150 folks, mostly MBAs, show up to the first event and maybe 15 to the second.
They want to start companies, and get that programming gets them there. But they don't actually want to learn to program, they _want to_ want to.