It's not so much that I'd read the reviews, but ranking of results is fatally flawed thanks to these practices.
For many queries (restaurant in town X, book in genre Y) there are simply so many candidate results that ranking is the one and only thing to determine a (much, MUCH) smaller candidate set that the customer might actually engage with. How often do you click through to page 2 of your search results?
It's not so much that I'd read the reviews, but ranking of results is fatally flawed thanks to these practices.
For many queries (restaurant in town X, book in genre Y) there are simply so many candidate results that ranking is the one and only thing to determine a (much, MUCH) smaller candidate set that the customer might actually engage with. How often do you click through to page 2 of your search results?